The New Google Chrome update unloads Resource-heavy advertising automatically blocking it, with no action required on your part.
Resource-heavy advertising can quickly degrade the performance of even the most robust system. That causes everything you’re working on to run slowly and less efficiently. can also quickly ruin your browsing experience and dramatically shorten your battery life if you’re surfing on a mobile device or a laptop.
Google Chrome Update will unload the Resource-heavy advertising that meets or exceeds the following thresholds:
- The ad uses more than 4 megabytes of network bandwidth.
- The main thread runs for more than 15-seconds in any 30-second window.
- If the ad utilizes the main thread for more than 60 seconds overall.
Google Chrome Update will evaluate the ad in question and the ad will automatically get unloaded.
Although Resource-heavy ads that meet or exceed the thresholds above only represent three-tenths of one percent of all ads displayed, they account for a staggering 26 percent of all the network data and 28 percent of all CPU resources used to display web-based advertising.
That’s tremendous, and shutting it down is a massive boon for everyone, including the advertisers. That is because it will prompt them to pay more attention to optimization.
The new capabilities will be rolled out in phases throughout the month of September (2020) with the release of Chrome M85. All you have to do to take advantage of the new functionality is to upgrade your browser. That’s good news indeed.